Monthly Archives: May 2010

Doing It All – Mind Over Matters

For most people, a frenzied schedule makes up the pace of contemporary life. Setting a personal pace to your life, however, is essential for sanity and survival.

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Success means setting priorities, organizing, and refocusing your attention. Part of that means accepting you’ll never get everything done and, of those thing you accomplish, not everything will be perfect. But you’ll focus on the critical things and they’ll get done first and best.

The most successful person is usually someone who tackles and refocuses on one activity after another. Finding your personal pace is difficult – it may seem like just another task on your already long list of things to accomplish. It’s important, though, to find a focus that works for you. It will make answering the phone while typing a presentation and making a note to pick up dinner seem almost easy!

The Truth About Newsletters

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Newsletters are one of the most effective marketing and loyalty-building tools a business can use. We all know businesses that have produced their own in-house newsletters and have used them as powerful marketing resources for their company.

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Newsletters “connect” potential buyers to your business in a way that most conventional advertising never will. People love to read them! Providing your customers with a monthly newsletter is an easy to build loyalty, goodwill, and devotion to your company.

Here’s a list of three newsletter tips and ideas you might find helpful.

Think about your content. Generally, the most popular newsletters don’t contain a lot of industry-specific, technical copy. This can seem boring and self-serving to your readers. It’s better to provide interesting articles that will appeal to most people. Use a strong nameplate masthead and a few display ads in your newsletter to “sell” your products or services.
Newsletters increase customer loyalty, so your mailing list should include customers as well as prospects that you would like to develop into customers.
Lastly, newsletters don’t have to be expensive. Paragon Press can offer several different printing options. You might start with a simple, inexpensive, one-color newsletter, and progress to two-color and full-color as your newsletter’s popularity increases.

Newsletters can help your business muscle through the mail stack with your company’s selling message. If you’d like the phone to ring more, we’ll help you make it happen with newsletters.

www.ParagonPress.net – #1 in Shreveport, LA for printing, direct mail, graphic design, marketing – 318.868.3351

Signatures Could Save You Money

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Of course, we aren’t talking about your autograph, but a printing concept. As you may know, printing companies don’t always print documents in the one-page-per-sheet way that your office laser jet does. Instead, they may print several pages of material one a single, larger sheet (that’s called a press sheet) and then fold it and cut it to get the final finished page sizes.

What that means is that one large piece of paper coming off the press (before it’s folded and trimmed) could hold four, eight or more pages of material. That large piece of paper containing multiple finished pieces is called a “signature,” and the number of finished pages in one signature is called the “signature unit.”

The key to properly planning your multi-page documents is to think about the signature unit.If you have a project that is nine pages long and the signature unit is eight (meaning the signature contains eight finished pages),you would use two signatures: one signature for the first eight pages, and a second signature for that last (ninth) page. But if you were to do a little bit of editing to reduce your document page length to eight pages, you would only use one signature.

By being aware of the signature unit (the number of finished pages that can fit on a press sheet) required for your project, you can remove or add content so that your final product fits the signature, which reduces waste and saves you money.

http://www.ParagonPress.net – #1 in Shreveport, LA for printing, direct mail, graphic design, marketing – 318.868.3351

Evaluating Your Customer Relations

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There is a lot that goes into maintaining positive customer relations. one-time customers can turn into loyal customers if the right attention is paid to them. Make your customers feel valued and appreciated, and they will be hard-pressed to go anywhere else.

Here are a few questions to ask as you evaluate the relationships you have with your customers:

How would you describe one of your typical customers?
If you saw a regular customer at the mall, would you recognize him or know his name?
Do you request customer feedback and take their comments into consideration?
Do you organize your business schedule around the convenience of your customers?
Do your customers keep coming back?

If you have satisfactory answers to these questions, congratulations! If you were unsure of how to answer, it is time to brush up on your customer skills.

http://www.ParagonPress.net – #1 in Shreveport, LA for printing, direct mail, graphic design, marketing – 318.868.3351