We live in an on-demand business world. More is expected of us in less time than ever before. One way to ensure your printing remains up to speed in this whirlwind ride is through the prudent use of color copying.

Color copies are terrific tools for a variety of applications. Postcards, newsletters, brochures, even business cards … virtually any type of printing can now be done on a color copier, with surprisingly strong results. In some cases, graphics reproduce so sharply on a color copier that they are difficult to distinguish from process color pieces produced on a standard printing press.

Such results are prompting more and more companies to turn to color copies for many of their smaller projects that don’t require large print runs. Say, for example, you’re creating handouts for a small trade show, or customized product literature geared toward a very focused target group. Having those marketing materials reproduced on a color copier might save you time and money. Here’s why: The unit cost for traditional printing decreases significantly as the quantity ordered increases, which is good for large projects. But the setup costs involved in printing on the press make producing small projects more expensive than they need to be. With a color copier, there are no setup costs, so small projects can be completed for much less money.

This same economic reality has made it possible to add color in all kinds of interesting places. Let us suppose you’ve put together a presentation for an important prospect, or you want to include some high-quality color graphics in a single RFP or in your corporate portfolio. Before color copiers, such things didn’t make fiscal sense. Now, they do.

In the same way, you might want to test a few different versions of your company’s brochure to see which one draws the best response, before committing to a run of several thousand. Or maybe you want to create industry-specific literature that touches on different value points for every segment of your audience. For all of these, color copies are the way to go.

Our printing firm is equipped with the latest in color-copying equipment, and our staff has the knowledge and experience to create incredible color copies for your company. Ask us about color copies today!

http://www.ParagonPress.net – #1 in printing, direct mail, graphic design, social media, marketing services – 318.868.3351.

Doors are everywhere–office buildings, hotels, neighborhood houses, etc. … why not take advantage of them as an idea for a marketing campaign?

Door-hanger marketing is an effective yet inexpensive way to reach an audience. Because your advertising message must physically be removed from the doorknob, it is very likely to be read and make an impression that lasts beyond a brief glance. And unlike other advertisements your prospect receives, door hangers typically stand alone without competition.

Here are a few ways to take advantage of door hanger marketing:

• Introduce a new business. Spread the word in local neighborhoods about your new company or services. Be sure to include a phone number, street address, and company website address.
• Target a specific market. For example, if your company sells fencing, you can deliver your message just to the homes without an existing fence. Or if you sell renter’s insurance, you can target apartment complexes.
• Create name recognition. A consistent door-hanger campaign trains your prospect to think of you when the need arises for your product or service. Want to ensure the recipient keeps your hanger around longer? Distribute hangers with an affixed magnet, especially if the hanger includes your company’s hours of operation or other pertinent information.
• Encourage a call to action. Track the success of your campaign with a special perforated tear-off of a discount coupon or business card. Or try a scratch-off discount that they need to bring to your business to find out the percentage they save.
• Promote company sponsorship. For example, at business conferences, distribute useful door hangers sponsored by your company on attendees’ hotel room doors that include a schedule of events, a map, and other useful info.
• Spread information, service reminders, etc. In addition to promotional advertising, door hangers can be used to provide information, serve as service reminders, or even to let your customers know you paid them a visit.

If you’re interested in seeing what door hangers can do for your business, give us a call today! We’ll help you develop a creative design to achieve the results you need.

http://www.ParagonPress.net – #1 in printing, direct mail, design, marketing – 318.868.3351