Monthly Archives: December 2010

The Power of Customer Testimonials

Testimonial letters are a very powerful benefit to your business. They give you the opportunity to showcase specific reasons why you are different from your competition, and customers appreciate the reassurance that others in their situation have been pleased with your product or service.

To build a portfolio of testimonial letters, you must first determine who your most satisfied customers are.

Figure out the best way to get in touch with these customers—perhaps some prefer a phone call over an e-mail.

Ask them to send you a letter describing what makes your company valuable and special to them.

There is nothing more satisfying than seeing your company’s name in a letter from a happy customer.

Be sure to ask the customer if they are willing to let you use any quotes about your company in your marketing materials.

Such personal testimonies will go a long way in convincing prospects to consider using your company.

http://www.ParagonPress.net – 318.868.3351 – Ranked #1 in loyalty & satisfaction – Leading provider in PRINT, DIRECT MAIL, DESIGN, SOCIAL MEDIA, MARKETING SERVICES.

The Cure for the Meeting Blues

Meeting. Just the word itself can evoke feelings of fear, dread, and panic. But it doesn’t have to. The primary reason to call a meeting is to share or brainstorm information, or to develop a plan of action for accomplishing a goal. That’s it.

Unfortunately, what often results from meetings are frustrated participants, unclear expectations, and, almost inevitably, more meetings. Often, a meeting will end with no decision being made or articulated, making it impossible for participants to turn decisions into action.

One of the best cures for meeting ills—that will make sure your meetings are the best investment of your time and resources—is to find someone to facilitate your meetings. Someone who knows the essentials of good facilitation.

With that in mind, here are some thoughts that every facilitator should keep in mind when preparing for, running, and following up on a meeting:

1. Create an agenda, complete with meeting goals, and stick to it.

In order for a meeting to be considered a success, there needs to be a tangible outcome—something actionable. Without an agenda, participants will feel free to bring up loosely related subjects that aren’t critical to achieving the goals of the meeting. Good ideas and purposeful tangents can happen within the construct of a solid agenda with strong facilitation.

2. Watch the clock.

The agenda should detail specific amounts of time for the discussion of each item. A good facilitator will keep track of the clock, remind the participants of the time, and generally keep the meeting on track.

3. Allow some time for fun.

Yes, meetings are work. But that doesn’t mean they can’t be fun. Facilitators should be relaxed enough to allow joking and small talk, but know when it is time to bring the focus back to the task at hand.

4. Turn ideas and decisions into action.

A meeting’s success can be measured by the amount of forward motion that occurs after everyone is dismissed. Too often, however, participants leave a meeting unsure of where to go next. Good facilitators should get agreement on every decision, help the group develop an action item to accompany every decision, and assign a person to complete each action. This information should be recorded in the meeting minutes.

5. Learn from your mistakes.

At the end of the meeting, before excusing the group, the facilitator should take a moment to get feedback from the group. That feedback should be used to improve future meetings.

If your company needs to cure its meeting ills, a solid facilitator may be just what the doctor ordered to get things on the road to recovery.

http://www.ParagonPress.net – Printing, direct mail, graphic design, social media, marketing services – 318.868.3351

Recharge Customer Referrals

There are several ways to increase the number of customer referrals your company experiences. Here are just a few:

• Offer incentives to customers that bring in referrals. The incentives don’t have to be big, just something that will catch their eye and cause them to spend even five minutes thinking of people they could refer. The ideal incentive would be a product or service that your business already provides.

• Create and send a referral form with invoices or other customer correspondence. When your customers receive this form, and they are pleased with the service you have provided, they will be more likely and more willing to refer someone.

• Consider asking your suppliers for leads. Remind them that when your business grows, theirs does as well. Encourage this exchange by offering them the same service in return.

http://www.ParagonPress.net – Printing, Direct Mail, Design, Social Media, Marketing – 318.868.3351 – Ranked #1 nationwide for loyalty and satisfaction

RACK CARDS – Make an Impact

Have you considered the direction of your current marketing strategy lately? Are you stuck in a rut? Maybe it’s time to stretch the boundaries of your marketing plan to include rack cards—those convenient little cards that are available in rest stops, hotels, convenience stores and other high-traffic areas.

Why put limits on marketing when something as simple as rack cards can take your company’s information to places you wouldn’t ordinarily advertise? In fact, it can be extremely beneficial to advertise in areas that may be outside your typical marketing comfort zone. You never know who needs the services you provide, and the target marketing you do really only goes so far.

Location, location, location is one of the key benefits of rack cards. Not only are the racks placed in high-traffic areas with large volumes of people walking by on a regular basis, the people who stop at the rack are looking for information. They are actively trying to learn more about the area they are visiting—and your company is right there in the mix.

If your company provides a product or service that you don’t think people would pick up a rack card to read about, think again. Rack cards aren’t just viewed by people that are passing through town—visitors and residents alike have use for the information that can be gained from the cards they will find.

If your company is considering producing a rack card, here are some things to keep in mind:

• Bold, clear graphics. Stick to images that paint a positive picture of your company and will stand out on the rack.

• Well-chosen words. You have a limited amount of space to get your message across. Craft your message carefully.

• Paper. A heavy, coated paper will provide greater durability.

• Color. Be sure your rack cards are printed in color to grab attention.

Ask us about adding rack cards to your marketing plan! http://www.ParagonPress.net – 318.868.3351 – joan@paragonpress.net

Statement Stuffers

Statement Stuffers: Sales Tools Worth Trying

Want to share important information with your clients and promote your products without incurring the expense of a typical advertising campaign? Why not give statement stuffers a try?

Statement stuffers are a simple little sales tool that national retailers, utility companies, banks, and credit-card companies have been using for years—and with great success!

Statement stuffers are inexpensive to produce and mail. Because of their dimensions, multiple stuffers can be printed on a single sheet of paper and then cut down to size. This reduces press time, saving money on each impression. Plus, adding a stuffer to each statement that is mailed will typically add nothing to the postage cost.

In many companies, purchasing decisions are made by the same people who pay the bills. A well-thought-out statement stuffer, promoting a product or service that would be of interest to these buyers, could mean more and better sales in the future.

And statement stuffers can do more than market products. They can also be used to communicate important information to your client base. Since most clients receive a printed statement every month, printing a statement stuffer with information about changing services or potential concerns guarantees that the information will reach your audience in a timely manner.

Despite the name, a statement stuffer can be used for far more than just an addition to monthly statements. Many companies use their statement stuffers as front-counter handouts, include them with promotional packs, and add one to each order that goes out. As they’ve discovered, with statement stuffers the possibilities are endless.

http://www.ParagonPress.net – 318.868.3351 – Ranked #1 among printers nationwide for LOYALTY & SATISFACTION!