Information is power. The right information—in the right hands at the right time—can prove instrumental in retaining a customer, telling your story, or closing a sale. So how can you convey the information you need to share in a compelling and readable way? Start with a brochure.

Brochures offer a concise, cost-effective means of sharing information with the people who work for and do business with your company. Whether introducing a new product or service to customers, explaining an important benefit to coworkers and employees, offering a special promotion to prospects, or giving a general overview of your company to potential investors, few marketing pieces provide the versatility and value of a well-produced brochure.

• Start with the basics. When planning a brochure, decide up front the overall purpose and goals. Who are you trying to reach, and what are you trying to say?

• Think about your audience. What makes them tick? What would compel them to pick up your brochure? And how is the information your brochure contains going to impact the decisions they make?

• Be complete. Come up with a list of talking points—key benefits, new features, top selling points, etc.—you think belong in the brochure. Then refer to these items when crafting the content and deciding what to include.

• Keep it simple. While it’s important to be thorough (see above), it’s equally vital to keep your content concise and readable. Sidebars, bulleted lists, and headlines are all effective ways to make your content sing. Don’t overwhelm your readers with a lot of unnecessary verbiage. Clean, compact content is far more effective than long, flowery prose.

• Focus on the image you’re trying to convey. While content is important, so, too, is graphic design. It’s what your audience will see—and react to—as they consider your brochure. Involve your designer in the initial brainstorming process, so he or she is acutely aware of your goals and aspirations.

If you’re not sure how to proceed with your next brochure project, give us a call. The graphic experts at our printing firm are always here to help.

http://www.ParagonPress.net – Ranked #1 in loyalty & satisfaction among printers nationwide! 318.868.3351

Postcard marketing remains one of the most cost-effective means of getting your name and message in front of prospective buyers. With a postcard, you can target your message to only those customers and prospects who are most likely to want your services.

Postcards can come in a variety of sizes. Standard-sized postcards offer just the right amount of space for your message. Jumbo postcards are an effective way to spread your message because they stand out, get attention, and offer more space for your important messages. Here are some more great reasons why postcards should be included in your marketing plan:

• Postcards are convenient. Your message is right in front of your customers. They can read your offer and find out about a sale without having to open an envelope. In addition, they are able to refer back to your postcard at any time, and save it for future reference.

• They’re inexpensive. Printing costs for postcards are small, considering the large impact they can have on buyers.

• They’re easy to test. Because they’re so inexpensive, postcards are a great medium for testing the effectiveness of your messaging. Start by sending postcards to a small sampling of your mailing list. When you’re satisfied with the results, have more printed and spread out from there.

• They’re easy to track—especially if you include a coupon or special offer on the card.

• They make a lasting impression. How many TV or newspaper ads do you remember after just one viewing? The reason we forget most conventional ads is because they’re a distraction, not the main focus of our attention. A jumbo postcard has staying power. It leaves a more lasting impression because of its size, its content (especially if it includes a coupon or special offer), and its simplicity. Contact us today about printing postcards for your company.

http://www.ParagonPress.net – Ranked #1 for loyalty & satisfaction among printers nationwide – 318.868.3351