What better way to get ready for the new year than updating the look of your letterhead? Everyone knows how important first impressions are, and your business stationery plays a big part in that process. You don’t even need to make a complete overhaul of what you use currently: something as simple as adding a splash of color or even choosing a more modern font can help breathe new life into your company’s image.

Here are just a few examples of how a fresh, new company letterhead can work for you:

Creates a Brand: A well-designed logo or letterhead makes a memorable, long-lasting impression. Think of your favorite soft drink, and imagine holding a can or bottle of it in your hand; can you picture it? Of course! That’s good design: recognizable, distinctive, and, if used effectively, creating a lasting, nearly indelible impression on your customers.

Highlights Professionalism: An updated, more modern letterhead can be just the thing to attract new customers while reassuring current customers that you are still on top of your game. A well-designed letterhead speaks volumes about your company: its professionalism, its respectability, its desirability as a business partner.

Promotes Your Product: Once you have your letterhead designed, you can start using it on everything: incorporating it into faxes, business cards, even mailing labels. These catch the eye and work as mini-advertisements, keeping your business at the front of everyone’s mind.

Of course, a smart business-owner always keeps an eye on the bottom line, so if you like the idea of updating your company stationery but are concerned about the cost, think again. If you order in bulk, you can splurge a little on a really great design. Ordering in bulk means each piece of paper costs less in the long run, which adds up to long-term savings for you. Remember, you’re not just paying for paper, you’re investing in creating your own business brand.

http://www.ParagonPress.net – 318.868.3351 – PRINT. MAIL. DESIGN. MARKETING. – Ranked #1 for loyalty & satisfaction among printers nationwide!

Feedback is an essential tool for gauging how well you’re doing in the minds and hearts of your customers. Unfortunately, most people will not tell you how they feel about your company unless you ask. And, if they’re disappointed, they may even go somewhere else without saying a word. Printed comment cards, feedback forms, and surveys help you keep your customers coming back.

• Keep it simple. The goal of your feedback form should be to obtain the most specific and relevant information possible, without overwhelming the consumer. An overly in-depth questionnaire or survey may intimidate or put customers off.

• Mix it up. Don’t limit yourself to just one kind of question. Instead, present a mixed balance. Include multiple-choice style questions (rate the following from 1-5, would you agree with the following statement, etc.), along with more open-ended questions that allow the customer to elaborate on their answers.

• Make it easy to find. Include a printed feedback/comment form with every order you deliver. Create a display in your lobby where customers can find, fill out, and return your comment forms. Ask your customers to fill out the forms every time they buy from you.

• Share the results. Post comments in a common area, such as a break room or bulletin board, where employees can see and read what customers have to say. Include both positive and negative feedback where appropriate.

• Follow through. Follow up on every comment you receive, both good and bad. Thank your customers for their candor and honesty, answer any questions they might have, and let them know how you plan to resolve any problems they encountered along the way with your company.

• Use a knowledgeable printer. The staff at our printing firm is well equipped to help you determine the best layout and format to receive customer feedback.

http://www.ParagonPress.net – 318.868.3351 – Ranked #1 in loyalty & satisfaction – PRINT. MAIL. DESIGN. MARKETING.