Every entrepreneur, and I do mean every, has had a taste of failure at one time or another. The slam-dunk business idea that landed flat.  The star product that fizzled out.  It happens more often than you really hear about, but to those individuals that it’s happening to, the “failures” can be seriously disheartening. If you’re feeling a bit down about a business venture that didn’t go as you planned, don’t lose hope. Countless well-known and successful individuals have achieved their dreams despite multiple setbacks.  Their stories are sure to inspire you.

Henry Ford
Best known for the most ubiquitous automobile on the road today, Ford founder, Henry Ford had a rocky start. Early on in his life, Ford worked as an engineer for the Edison Illuminating Company in Detroit. It was during this time that he built the first gasoline-powered horseless carriage in a shed behind his home. Due to a number of factors, including controversial views on politics and battles with the United Automobile Workers, Ford reportedly went broke three different times. Despite numerous setbacks, Ford went on to develop new methods for mass production that put the automobile within the reach of ordinary citizens.

Louis Pasteur
Louis Pasteur was a French Chemist and Microbiologist most well-known for his invention of pasteurization, a process that kills bacteria in food through extreme heat.  Beyond making food safer for people for years to come, this below-average chemistry student is also responsible for creating vaccines for anthrax and rabies.  Not bad for a student ranked 15 out of 22 chemistry students!

George Lucas
George Lucas…the man that brought us Luke Skywalker, Han Solo, Darth Vader, and the Force, fueled every kids’ dream of being a fighter pilot in outer space.  It’s hard to imagine that a franchise worth over $30 billion began with rejections from every studio in Hollywood before 20th Century Fox finally took a chance on it.  We shudder to think what would have happened had he just given up and went home.

He’s what George Lucas says about failure:  “If you’re creating things, you’re doing things that have a high potential for failure, especially if you’re doing things that haven’t been done before. And you learn from those things. No matter how you cut it, you say, ‘Well, that didn’t work,’ or, ‘Well, this didn’t work,’ or ‘That was not the best idea.’ And you use that information that you’ve gotten, which is experience… Failure is another word for experience.”

Walt Disney
Known for his fanciful theme parks and animated children’s tales, Walt Disney wasn’t always living in the lap of luxury.  Countless instances of adversity rained down on Disney in his early years as an animator.  After having to dissolve his company in 1921, he was unable to pay his rent and was living on dog food to survive.  Later, after gaining some success with a cartoon character named Oswald the Rabbit, Universal obtained ownership of the character and hired all of Disney’s artists when Disney tried to negotiate with Universal Studios to increase his pay. Not surprisingly, Disney reportedly suffered from depression during his long career.  The suffering and perseverance paid off, as assets of the Walt Disney Company are currently in excess of $89 billion in 2015.

Dr. Seuss
Who would have thought that one of the most well-known and revered children’s book authors had trouble getting his writing career off of the ground?  It’s true, though. The crafty “Cat in the Hat” creator was reportedly rejected by 27 publishers for his first book “And to Think That I Saw it on Mulberry Street.” The 28th publisher, Vanguard Press, took a chance on the young author, ultimately selling over 6 million copies of that first book. Since then, Dr. Suess has published over 40 books and sold over 600 million copies.  The best part is how he made a positive impact on the lives of millions of kids around the world.

Remember, you write your own stories, so you are in control of writing your ending. Will those “failures” become opportunities or excuses to quit?

Too many marketers look at the content they’re creating as “one and done.” You spend a huge amount of money designing the right print mailer, send it to all of the relevant people on your list, and then never think about it again, right?

Wrong.

The truth of the matter is that this content is still high-quality because you wouldn’t have sent it out into the world if it wasn’t. It’s a shame to write it off so quickly, especially when you can use just a few, simple techniques to increase its overall return on investment beyond what you originally thought was possible. If you want to guarantee that you’re getting maximum mileage out of your marketing content, there are a few, key tips that you’re definitely going to want to keep in mind.

Repurpose Whatever You Can

Creating a piece of high-quality, original content from scratch is not only expensive but time-consuming. This isn’t exactly a secret, but it is a problem that marketers are creating for themselves more often than not by insisting that every last piece of information going out into the world has to be wholly original from the top down.

The fact of the matter is that it doesn’t – sometimes repurposing a piece of older content is a great way to not only get maximum mileage out of those materials, but it can also help fill gaps in your editorial strategy and more.

For example, say you hosted a webinar that went off without a hitch. Those ideas don’t have to die the minute the last viewer logs off. Take all the notes from the webinar and turn them into a slideshow for your website or use them as the basis for a direct-mail flyer to go out in the near future. You get the benefit of building FROM something instead of creating from scratch and also get to stretch the ROI of that original content as far as it can go at the same time.

Redistribution: Using Changes to Your Advantage

Another one of the most important ways to get maximum mileage out of your marketing content involves careful redistribution. Consider how things may have changed since that original piece of content went out into the world. Maybe you designed a post for Facebook that was hugely successful but now a new social media network has entered the marketplace. A few key adjustments could make that old piece ready for a brand new audience.

The same can be said of taking something from the print world and bringing it into the digital realm, and vice versa. Take that informative print flyer you sent out a few weeks ago and use it as the framework for a blog post. You get the benefit of increasing the longevity (and again, the ROI) of that original content and you get it in front of a whole new crop of people at the same time.

While many people think of content marketing as “disposable,” it absolutely does not have to be that way. A good piece of content is a good piece of content – period. By carefully practicing techniques like redistribution and repurposing, you can stretch the value of that content as far as it will go, and get as many miles out of it as you can.

A few months ago, Mark Zuckerberg treated his staff to a movie night.  The film…Pixar’s Inside Out.  The Facebook staff watched in confused amazement wondering who these emotions were and more importantly, where is the big, blue and white like-button thumb? A few individuals voiced what everyone else was thinking…wouldn’t it be swell if Facebook allowed people to have more than one possible emotional reaction to the things they see and read?

A legendary hack-a-thon ensued, spanning an entire month. The result? We now have the choice to not just like something, but to LOVE something, laugh at something, or express shock, sadness and anger.  To express our new emotions, all we have to do is hover over the traditional blue and white thumb and six new emojis emerge.  For mobile users, simply hold down the thumb and your new emojis will appear.

From a social standpoint, we are all feeling liberated at our ability to express more than one emotion without the necessity of typing out a complete thought.  But what does this mean for businesses and people marketing on Facebook? Quite a bit actually…

Aside from the obvious point that you can now identify and quantify how many people feel about your post, there are some handy things you can now do as a business owner that may give you an upper hand with your competition. Because these emotional responses are public, you can do some recon work and check out how people are reacting to your competitors’ content as well.  Based on your gathered intel, you can now customize your content to better reflect what people are interested in.

This new functionality can also enable you to get more bang for your buck while advertising on Facebook. If you go to your Insights page on Facebook, you can access data on people’s reactions to each post. If one or more posts are engaging more individuals or are loved by more individuals, you can choose to boost that post for a fee.  This takes the guesswork out of deciding where to spend your advertising dollars.

We are all well aware of the reality that it’s just not realistic that you’re going to “like” every post that makes it into your feed because sooner or later the content will be about some atrocity that’s being committed that you want to stop.  So, instead of liking the post, you, like most people, just keep scrolling. It’s not that the post was not engaging, it’s just that people don’t want to “like” the content.  With the new reactions, people can express sadness or anger at the content of the post, letting them know that it was read and stirred some emotion. The upside for your business is that you can post more meaningful content about issues that are important to them and not worry about losing points for attention because all of the reactions count as “likes” on your page.

Have you ever had one of those days when your server goes down or your payment processing company is having issues?  It can really derail your day and cause some ruffled feathers with your customers. People love to go negative on social media if they feel they’re not being heard.  The reaction emojis can now help you avoid negative comments in your feed if something is not going quite right with your company. Next time this happens, try pinning a post to the top of your page explaining the situation and perhaps offering a discount to anyone who was inconvenienced by the event. Ask them to show some love to your company by clicking the heart emoji and watch a potentially negative experience turn into an opportunity to engage in a positive way with your customers.

As these reactions catch on, you can be sure more creative ideas will begin to flow on using them to benefit your company. You may even try holding a competition for a free giveaway while also showing people how to use the new reaction emojis.  Ask people to show some love in exchange for a free product or service that you offer. Not only will you boost your likes, you will also make people loyal fans.  Get creative and have fun. After all, it’s what the new emojis are all about.

“The way we measure productivity is flawed. People checking their BlackBerry over dinner is not the measure of productivity.” – Timothy Ferriss

At the end of each day, do you take stock of what you’ve done and feel as though you were constantly busy, but you can’t for the life of you figure out how your time was spent? As days turn into weeks and weeks into months…we often feel exhausted, but with no real accomplishments to show for our efforts.

The problem is, most people see time as an infinite resource.  They approach life like they’re driving down the street and miss a Starbucks, but happy in their knowledge that there’s another one a mile down the road.  Likewise, we always think “tomorrow is another day” and promise ourselves we’ll keep track of our time and use it wisely then.  This mindset is the best way to never accomplish what you want in life.

When we think of money, though, our mindset is a bit different. Our society encourages us to work hard when you’re young and invest your money so that when you retire and no longer make money, you’ll have that nest egg to spend.  If you invest in your time, though, really spectacular things can happen.

Understand your productivity cycles.

Ernest Hemingway wrote in the morning because that was his most creative time of the day. Former Prime Minister Winston Churchill, on the other hand, reportedly didn’t get out of bed before 11:00 am, preferring to work late into the night.  Having a solid understanding and respect for when you are at your most productive will enable you to reserve your most important work for when you’re at your mental best.

Make a list of the most important things you want to accomplish.

Making a list of the things you need to accomplish can help us overcome what’s called the Zeigarnik Effect. No, it’s not a mosquito-borne virus. You’ve experienced the Zeigarnik Effect on those nights you can’t sleep because you’re endlessly trying to remember everything you need to do and keep it organized in your mind. This happens during the day as well, when you’re trying to concentrate on the task at hand, but your mind is still whirring in the background keeping your list organized. Give your brain a break and write it all down. Take a few minutes to prioritize those items for better efficiency.

Do the most important things first each day.

By doing the most important things first, you can always be assured that something important is done each day.  Night owls, fret not, you can still save the most brain-intensive or creativity-intensive items for those 2:00 am writing sessions, just make sure that if something absolutely needs to be done in the morning, it gets done.

Don’t discount small blocks of time.

As a society, we’ve taken to killing time on our phones during those periods of time when standing in line, or commuting on a bus or train. Time is too valuable to kill! Instead of checking Facebook while waiting for your coffee, identify things on your list that take up small amounts of time and get those done while you’re waiting instead.

Finally, schedule in some down time for yourself. Nothing kills productivity more than a burned-out mind. Take a look at how you’re spending your time and see how you can better spend it using these easy tips.

All of your print marketing materials should be designed to evoke an emotional response. Most of the time when you’re marketing a product or service, your goal is to convince people to spend money on what it is that you have to offer AFTER the fact. This is time consuming and isn’t always successful, especially in a crowded sea of competitors. But what if there was a way for you to start your print marketing momentum well in advance of the actual product or service’s release? What if there was a way to build so much momentum leading up to that day that all of the hard work from a marketing perspective had already been done for you?

Luckily, there is a way to accomplish all of this and more. By spending your marketing dollars pre-emptively and teasing the launch of your product or service well in advance, you can build the type of hype that will continue to pay dividends for a lifetime.

The Most Efficient Marketing Engine on the Planet – Disney

Perhaps the most powerful marketing machine in existence belongs to The Walt Disney Company – and this isn’t just because they seem to have unlimited financial resources at their disposal. Consider the masterful way that they built anticipation for “Star Wars Episode VII: The Force Awakens.” Starting a full year out from the premiere of the movie, a teaser trailer was released to build anticipation. Since that opening salvo, we were bombarded with a steady stream of marketing content, from tie-in comic books to a toy launch event that was treated as a national holiday, and more. Anticipation for a new “Star Wars” film could not have been higher going into its release, but what did all of that marketing really tell us about the film itself?

The answer is “not much.” People knew what it was called, knew who was in it, knew it had the words “Star Wars” in the title and very little else. So, why was the hype going into the release of the film so massive if people actually knew next to nothing about it, let alone whether or not it would be good? Because of the power of “anticipation” in action.

Little By Little

When building anticipation for a product or service ahead of its release, the key is to understand just how powerful saying very little can actually be. You don’t want a print marketing material to literally say “this is what this does and this is why you want it.” Doing so removes the air of mystery from the proceedings, which is one of the key ingredients when building anticipation. You need to focus on core images or small facts that only hint at a much larger whole. You want people to say to themselves “I NEED to know more about what this is,” because at that point you’ve got their attention. Once you have their attention, the actual product or service itself can help make sure that you never let go.

Focus On the Problem, Not the Solution

Say you had a product or service that made it easier for stay-at-home moms to get the kids off to school in the morning. If you wanted to build anticipation in your print marketing materials, you might focus on that particular problem above all else. The different waves of your campaign would be devoted to essentially confirming what they already know – “kids tend to not be cooperative in the morning, if only you had more hours in a day, it’s difficult to manage your own schedule and theirs at the same time, etc.” Then, you might tease with a bold statement like, “We’re about to change all that. Stay tuned for more information,” and continue to hit them with additional marketing materials in the run-up to the actual launch.

Not only have you appealed to their sentiments and hinted at how you’re about to change their lives in an emotional way, but you’ve also begun to build anticipation at the same time. The great thing about anticipation is that it tends to snowball – if you can get a customer excited today, your focus can then become on KEEPING them excited, which is significantly easier and less time consuming than getting their attention in the first place.

Anticipation is one of the single best assets that you have in your quest to connect with your target audience in new and meaningful ways. If you can play the “anticipation game” in the right way, you won’t have to worry about convincing people to engage with your product or service when it launches. They’ll come directly to you – they practically won’t be able to help themselves.

Customer engagement has always been one of the primary contributing factors when it comes to strengthening a brand or growing a business, but this is especially true in an era where social media rules the day. The conversation between a business and its customers is more important than ever, but the actual mechanism through which that conversation is unfolding has changed dramatically in a short period of time. When it comes to customer engagement and social media, there are a number of important things to keep in mind.

All Eyes Are On You

Perhaps the biggest factor to understand when it comes to social media and customer engagement is the idea that a conversation between a business and its customers is both more intimate and more public than it has ever been. If a customer has a positive experience with a representative of your brand on their Twitter page, they’re never more than a mouse-click away from telling all of their friends about it. The reverse is also true – a negative experience on a site like Facebook can have huge potential ramifications due to the public nature of that conversation in the first place.

If you search for your brand’s name on Twitter and see users talking about an issue they’re having, you can easily interject with some troubleshooting tips to help them get the most from their product or service. Not only did you solve their problem, but they also didn’t have to ask for help – this is a “win-win” scenario as far as customer engagement is concerned.

There Are No More Small Problems

Consider the public relations nightmare that Entenmann’s created for itself, for example. One day, a social media marketer at Entenmann’s hopped on Twitter, looked at the current worldwide trending topics and noticed that one happened to be #notguilty. Sensing an opportunity to both interject into a popular conversation and craft a pretty solid pun at the same time, the brand sent out a tweet asking who was “#notguilty about eating all the tasty treats they want.”

The issue with this is that, as it turns out, the #notguilty hashtag was created as a result of the highly controversial Casey Anthony trial – the verdict of which had just come down earlier that day. Suddenly a seemingly innocuous tweet about snack cakes turned into a national nightmare for the brand as they were seen as obtuse at best and highly insensitive at worst – all of which could have been avoided had the marketer just clicked on the hashtag to see what it was actually referring to. This is the type of major issue that simply didn’t exist five years ago before social media became such a permanent fixture in our lives.

These are just a few of the many ways that social media has changed just about everything in terms of customer engagement in the digital age. We believe that success in this field requires a deeper understanding of the game that you’re now playing as a business owner, so to speak. It’s now easier than ever to pay attention to the conversations that your customers are having with one another and interject in positive and meaningful ways. This is a two-way street, however – one wrong move and you’re potentially looking at a PR nightmare on a massive scale, so making sure that you’re always putting your best foot forward is more important than ever.

As a marketer, a huge amount of your time is spent crafting the perfect message to really grab hold of the attention of your target audience in a way that they will be unable to break away from. The words that you’re using are so important that many people fail to pay enough attention to another element that is just as necessary: typography. Simply put, the way that your message looks can ultimately affect everything from the way the reader digests it to how it is interpreted in a number of different ways.

What Your Typography Says About You

The term typography does not refer to any one particular type of font, but rather an entire family of fonts. Serif and Sans Serif are two different fonts, for example, but they both belong to the same family. Serif and Times New Roman, on the other hand, are two completely different font families.

Simple typography selection can actually be a great way to make a particular impression on your reader even before they’ve had a chance to digest what your marketing materials are saying. Serif fonts tend to invoke a feeling of professionalism or traditionalism, for example, while fonts designed to mimic handwriting tend to come off as much more casual and approachable. Script fonts tend to be perceived as more formal. As a result, when crafting your buyer personas you should be thinking about not only what they want you to say, but how they want you to say it. An older target audience would likely respond more to Serif typography, whereas a younger audience may prefer the additional friendliness that handwriting-style typography conveys.

Brand Consistency

One of the major benefits of making strong typography choices in your marketing materials feeds back into the larger idea of brand consistency. Take the typography of your corporate logo as just one example. By making a strong typeface decision early in the designing process and using the same overarching idea across all mediums, you can make all of your communications feel like they’re coming from the same place. If your print flier uses the same basic typography selection as your website, for example, they suddenly feel like they’re coming from one place even though they’re being digested via two incredibly different forms of communication.

Controlling Pace with Typography

Typography can also be a great, subtle way to dictate the speed at which certain marketing materials can be read. Say you have a 500-word print flier that you can’t edit to be shorter, but also are afraid may be overwhelming to the reader. By using a different typography selection to highlight certain key points, you’re immediately commanding the reader to stop and pay attention to those lines. All of the information is still there, but if their eye is naturally drawn to the contrasting typography (as it likely will be), they can skim the entire flier if they want and still walk away with the message you wanted them to receive.

These are just a few of the ways that typography ultimately feeds into how successfully your message is received by your target audience. By taking a deeper level of control over typography, in addition to crafting the specific message you’re trying to convey based on word-choice, your brand stands a much better chance of making the type of positive and meaningful impact on your target audience that you were after in the first place.

Recently, a prospective client said they wanted to get customers’ attention through non-traditional marketing using printed products. Who knew that in 2016, the printed word would be considered “non-traditional?” Non-traditional? We’re saying this about a medium that was developed back in the 1400’s by Johannes Gutenberg! While Webster’s (of dictionary fame) mind might be little blown by this reference, when you think about it, it actually makes a lot of sense.

For the past two decades, digital media has been rapidly replacing many of our formerly traditional ways of doing things, from watching television, reading the newspaper, to yes…print marketing. With the democratization of information that the internet has brought, more and more people are consuming this information digitally. Social media and search engine algorithms target our interests and bombard us with advertisements directed at those interests, to the point that we’ve become immune to the ancillary advertising “noise” that surrounds the article that we are reading online. Ad-ridden blogs and online media are now considered traditional.

Getting Attention With Quality Print Marketing Materials

A well-designed print marketing device can effectively break through the noise and grab your customers’ attention. Print marketing can take on many forms, including:

oBusiness Cards: Different shapes, sizes, die cuts, and formats grab people’s attention and make for some great talking points that help build relationships.
oInvitations: Having a grand opening or special occasion? Send out printed invitations and make people feel they are connected.
oPostcards: Whether for direct mail purposes or periodic sales or coupons, postcards can bring in a surprising amount of business.
oMenus of Services or Products: Printed on high-quality paper with excellent design and copy, these types of marketing products add personality to your business.

Poke Your Customers Periodically to Keep Yourself on Their Minds

Marketing doesn’t end when the sale is made. Customer retention is a key part of a successful marketing plan. Following up with the customer can increase retention and build loyalty. Sure, you could send them an email, but really, email is where messages come to die. Consider instead a few timed mailings to keep them engaged, such as:

oThank You Cards: Sending out a card thanking them for their purchase and providing a time-limited discount on their next purchase makes customers feel appreciated and welcome.
oSeasonal Postcards: Consider seasonal postcards with loyalty discounts on relevant seasonal items.
oReferral Cards: Create loyalty and more business by sending out referral cards to encourage your customers to spread the word. You could also offer a discount to both the existing customer and the new customer they bring in.
oStickers: Put your logo, tag line or a branded and relevant inspirational quote on a sticker to put on cars, computers, water bottles, and other personal gear.

Obtain Thought-Leader Status With Print Magazines or Newsletters

While many of the more traditional news magazines are transitioning to digital-only formats, the fact of the matter is, 80% of individuals who read newspapers read them in print. People actually trust written content more than they trust online content. This is true of both information and of advertising. So, depending on your industry, it may be a good idea to create a periodical print magazine or newsletter to give your customers or prospects informative and entertaining news and information that they will be excited to get each month, quarter or year.

Regardless of what type of print marketing you use, telling people a good story or giving them useful and entertaining information will make them loyal customers.

If you are already heavily into online marketing analytics, this may rapidly become one of your more valuable marketing analysis tools. If you are a newbie to marketing analysis and are not yet familiar with Google’s new tool, here is some help in understanding what it is all about.

First of all, cohort analysis is not new. It is Google’s tool that is new. A dictionary definition of a cohort is simply a group or band of people. That notion is at least as old as Ancient Rome, where a legion of soldiers was broken down into ten cohorts. In its more current usage, cohort analysis has been performed for many years. Insurance companies, for example, have used this idea to create data for actuarial tables, mortality rates, etc.

Simply put, cohort analysis is the breakdown of populations into smaller, easily definable groups. The purpose of analyzing the characteristics of these sub-categories is to determine common behaviors usually specified in relation to a time period in the buying cycle or a specific date. The patterns discerned can show a business how its customers relate to the product in the early stages of experience with it, as opposed to how customers relate to it later in the buying process.

Cohort analysis provides the ability to tailor marketing to these specific sub-groups. There could be a cohort of customers at the time of checkout, for example. Another cohort might describe the behaviors of customers who responded to a specific advertising channel that was presented over a short period of time. Common metrics that can be revealed include the date your customers first clicked on your link. Others are when they bought from you the first time, or the second, or third time.

If a cohort reveals, for example, the trends common to your higher-paying customers, you can then tailor your next marketing channel to their specific interests and needs, thus encouraging more higher-paying sales.

Google is still tweaking their cohort analysis tool, so more options for its use are likely to appear in the near future. For the time being, you can access the tool and use it to familiarize yourself with how it works. Here is how to do that:

If you do not already have an analytics account, sign up for one at Google.com/analytics. Once you have an account, sign in and click YOUR VIEW. From there, select REPORTING, then AUDIENCE, then COHORT ANALYSIS. From here, you can tailor your forthcoming report options.

At this stage of tool development, your choices include the acquisition date, cohort size, and date range, for example.

o    Acquisition date can refer to the first time your customer does whatever it is you are exploring, such as first visit, first purchase, etc.

o    Cohort size permits you to select day, week, month, quarter, or year, for example, to find out how many users did something during that period.

o    The metric refers to the data you see, such as the number of page views, purchases, etc.

o    The date range, obviously, is the period you are exploring. If your cohort size was designated as a day, you get information for each day in your selected date range.

Play around with Google’s new tool for a while to get used to what it can show you. As is the case with all good tools, practice with it now will make using it easier when its functionality is increased as more options are added.

Using the cohort analysis report is an option that can improve business performance through better understanding of your customers and their patterns of behavior. The more you know about your customers, the better you can meet their needs and increase your bottom line.

Entrepreneur and author Matthew Paulson has characterized entrepreneurship as an endurance sport. It is true that sometimes if you see you are on the wrong track, the best course of action is to abandon the original plan and start in a new direction. However more times than not, just sticking with it can often make all the difference between success and failure, winning and losing. Famed cinematic genius Walt Disney is quoted as saying, “The difference between winning and losing is most often …not quitting.” In another famous quote referring to the opinions of pessimistic critics and detractors he said, “It’s kind of fun to do the impossible.”

He should know. Walt Disney achieved some of the most spectacular success anyone has ever reached in cinema, winning 22 Academy Awards and more awards and nominations than anyone else in history. He did so by overcoming rejection of his ideas and doing “the impossible.”

Disney’s most profound idea, the notion of feature-length animated films when nothing but shorts had ever been done before, was widely criticized as foolish and destined for failure. He persisted, though, and we all know how that turned out. Disney’s endurance in the face of blanket rejection made the difference. By comparison, what a sterile and vacuous world we would have had if he would’ve listened to his detractors and bailed out on his plans.

Long before he was laughed at by Hollywood studios, he learned the value of endurance from other so-called failures that might have derailed an otherwise imaginative career. Early on he was fired from a newspaper for not having any original ideas and for lacking imagination, of all things. His first feature-length animation was Snow White and the Seven Dwarfs, and it became the most successful film of 1938, earning the equivalent of 134 million in today’s dollars. That’s not too shabby for someone who lacks imagination. The world is far better off because he had the endurance to see the project through.

Distinguished writer Malcolm Gladwell outlined a theory that it takes 10,000 hours of work on a business to really know what you are doing, to make it a success. That is five years of full-time work–in other words, endurance.

David Weber and Kenny Lao hatched an idea for a food bar built around dumplings as a primary menu item. Their idea actually placed second in a New York University Stern School of Business competition, after which they launched the brick-and-mortar Rickshaw Dumpling. Becoming a bit too ambitious, they launched a second store and stretched their resources far too thin. Nearing bankruptcy, they abandoned the second site and started a mobile food truck, instead. This proved quite successful and saved their business, becoming a well-known icon in New York City. Their endurance–as well as their ingenuity–provided them the vehicle they needed to succeed.

In business and in life, we can allow rejections and other circumstances to rule us, or we can take charge and continue unhindered by those circumstances. An anonymous line states that calm seas do not a skilled sailor make. The rougher the sea, the more practice you get at handling problems. Walt Disney, David Weber, and Kenny Lao stuck it out. The example provided by people like this is an inspiration for us all.

It is said of mountain climbers that they do what they do simply because the mountain is there. But, without endurance there would be no successful climb. In business, the best formula for success involves the endurance of a mountain climber–just because your goals and objectives “are there.” Endurance can and frequently does make all the difference.