Tag Archives: varnish

Breakthrough Brochures

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  • Use color to focus attention on your main selling features and to improve the perception of quality. Two colors are better than one, and full-color printing is better yet.
  • Using a glossy paper will often make your brochure look more professional.
  • Avoid the temptation to try to jam too much information into a small space. In good brochure design, less is more.
  • Don’t overlook the value of white space to bring a clean look to your design and to help accentuate key selling points.
  • For readability, consider using a serif type for body copy. Studies have shown that serif type is easier to read. Sans serif type is good for headlines and subheads.
Other Good Ideas:
  • If you will be mailing your brochure as a self-mailer, consider applying a coated finish (varnish) to the printing. The coating will help prevent scuffing — ink being rubbed off by the post office’s mail-sorting equipment.
  • For the best impression, consider mailing your brochure in a matching envelope.
  • For a unique sales and marketing twist, consider applying a small label somewhere on the brochure to draw attention to a special feature, special pricing, a sales rep’s name, or a toll-free number.

http://www.ParagonPress.net – #1 in Shreveport, LA for printing, direct mail, graphic design, marketing – 318.868.3351

Effective Use of Varnish

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Just as varnish on a dresser or table protects the wood and gives it a nice finished look, the varnish used on printed pieces enhances their look and durability. If you are interested in using varnish on your next printing project, here are a few things you should know:
In-line press varnish, where the varnish is applied to the complete surface of the printed piece, is a relatively inexpensive way to add a lush finish, and may be less expensive than printing on glossier, cast-coated paper.

Spot varnish is a great way to maximize the contrast between matte and gloss surfaces. It allows you to apply varnish to a certain image or graphic on your printed piece, such as a logo or photo, while leaving the rest of the piece unvarnished.
While you may think of varnish as a glossy coating, a matte varnish can be used to protect your project from scuff marks without adding the shine of a glossy varnish.
Certain varnishes may yellow over time. If you have a project with a long shelf life, be sure to let our print shop know and we can help you find an appropriate varnish.
A UV varnish is applied off-line and is cured with ultraviolet light. This process gives the surface an exceptional gloss and rub resistance.
If you would like to use a varnish to polish off your printed pieces, it is important that you work closely with our print shop staff to ensure that your project will be completed to your specifications. It is our pleasure to help you navigate this process.

http://www.ParagonPress.net – #1 in Shreveport, LA for printing, direct mail, graphic design, marketing – 318.868.3351