Advertising is vital for the health of all businesses – but how can you tell if the advertising method you are using is working?

Here are some easy ways to test your ads:

• Advertise just one item in an ad, but don’t display the item at your business for a set amount of time. Then count the calls that come in for that item. If customers can’t see the item on display, they will be less likely to ask about it, so you will be able to tell how many sales have resulted fro your ad.
• Run the same ad with a different-colored coupon in 2 different publications. Ask customers to bring in the coupon to redeem the savings. This will let you know which publication reached the right audience and is worth your advertising dollars.
• Switch advertising mediums and watch any change in sales.
• Ask new customer how they heard about your business, and use this information to make future advertising decisions.

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