The Truth About Newsletters

Newsletters are one of the most effective marketing and loyalty-building tools a business can use. We all know businesses that have produced their own in-house newsletters and have used them as powerful marketing resources for their company.

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Newsletters “connect” potential buyers to your business in a way that most conventional advertising never will. People love to read them! Providing your customers with a monthly newsletter is an easy to build loyalty, goodwill, and devotion to your company.

Here’s a list of three newsletter tips and ideas you might find helpful.

  1. Think about your content. Generally, the most popular newsletters don’t contain a lot of industry-specific, technical copy. This can seem boring and self-serving to your readers. It’s better to provide interesting articles that will appeal to most people. Use a strong nameplate masthead and a few display ads in your newsletter to “sell” your products or services.
  2. Newsletters increase customer loyalty, so your mailing list should include customers as well as prospects that you would like to develop into customers.
  3. Lastly, newsletters don’t have to be expensive. Paragon Press can offer several different printing options. You might start with a simple, inexpensive, one-color newsletter, and progress to two-color and full-color as your newsletter’s popularity increases.

Newsletters can help your business muscle through the mail stack with your company’s selling message. If you’d like the phone to ring more, we’ll help you make it happen with newsletters. – #1 in Shreveport, LA for printing, direct mail, graphic design, marketing – 318.868.3351

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