Statement Stuffers: Sales Tools Worth Trying
Want to share important information with your clients and promote your products without incurring the expense of a typical advertising campaign? Why not give statement stuffers a try?
Statement stuffers are a simple little sales tool that national retailers, utility companies, banks, and credit-card companies have been using for years—and with great success!
Statement stuffers are inexpensive to produce and mail. Because of their dimensions, multiple stuffers can be printed on a single sheet of paper and then cut down to size. This reduces press time, saving money on each impression. Plus, adding a stuffer to each statement that is mailed will typically add nothing to the postage cost.
In many companies, purchasing decisions are made by the same people who pay the bills. A well-thought-out statement stuffer, promoting a product or service that would be of interest to these buyers, could mean more and better sales in the future.
And statement stuffers can do more than market products. They can also be used to communicate important information to your client base. Since most clients receive a printed statement every month, printing a statement stuffer with information about changing services or potential concerns guarantees that the information will reach your audience in a timely manner.
Despite the name, a statement stuffer can be used for far more than just an addition to monthly statements. Many companies use their statement stuffers as front-counter handouts, include them with promotional packs, and add one to each order that goes out. As they’ve discovered, with statement stuffers the possibilities are endless.
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