What Are Your Product Photos Saying?

If a picture’s worth a thousand words, have you ever thought about what your photos are saying? We live in a visual age, where images surround us. Whether on your website, marketing materials, billboards, or ads, the photos you choose to represent your products and services are very important. Here are a few tips to ensure your photos are saying what you want:

  • Don’t photograph your products on a cluttered shelf. Rather, depict them in use in an appropriate abstract environment or on a clean white background.
  • Save your originals, and don’t reduce their file size. You never know when you’ll need to re-purpose images, such as if you want a low-res image from your website to work in a high-resolution print brochure.
  • Take a lot of photos when you have the opportunity. You may be surprised how a new angle or different lighting can change the appeal and appearance of your products.
  • If images don’t do justice for your products, don’t use them. Consider posting a “photo coming soon” placeholder, rather than posting a poor-quality photo. But do so only if you fully intend to post an image later.
  • Adjust the resolution of photos on your website to ensure they won’t slow the load time for the page. Nothing is worse than a great photo nobody has the patience to download and see.
  • Use intriguing photos to supplement Facebook posts and create additional interest. Organize these photos into albums for easy viewing, and use relevant album names, such as “new products,” “seasonal promotions,” and so on.

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