Many factors go into the decision about where to attend college. While majors, location, and ranking undoubtedly hold a high place, the experience of other students and the school’s reputation also play a crucial role.
Schools must strike a careful balance between providing a rigorous academic environment, while at the same time offering an enjoyable experience that will make students talk about their school in a positive way to other prospective students.
Satisfied students can be the best brand ambassadors an institution can find. When students love their school, it emanates from everything they do.
- The students root for the home team during sports matches.
- School tour guides who speak about the university to groups of prospective students are enthusiastic and insightful.
- Successful professionals who have ‘made it’ in their respective fields eagerly voice their support for their alma mater.
Such enthusiasm builds a positive culture around the school and encourages new students to come and try it out. Building a strong brand around any organization entices people to want to belong to that particular select group and culture.
What colleges can teach us about building a winning culture
Most professionals realize that employees are important for keeping the company running smoothly. They know that turnover is bad because it wastes time and resources. They also know that high turnover can damage their reputation among potential hires.
What they don’t realize, though, is the importance of employee satisfaction when it comes to the customer experience.
Just like the college student who loves their school so much they broadcast it to anyone who asks their opinion, employees who feel respected and appreciated help to broadcast a positive image of the company and can increase customer satisfaction rates.
Think about it.
Employees are the face of your company. When they feel valued, they take the time to invest their energy into the company and their interactions with customers. They also strive to embrace a culture of success, which can help inspire their peers to improve their interactions with customers, too.
Employees and brand advertising
Employees can be wonderful sources for building up your brand. Just as happy college students take the love for their school to every facet of their life, satisfied employees tend to bring their jobs with them wherever they go.
Think about the last time you heard someone complain about the company where they work. How did those complaints impact your perception of the company? Chances are, that negative feedback made you feel worse about the brand in question — and less likely to turn to them when you need products or services in their industry.
An entirely different experience, however, comes when an employee is positive and upbeat about their employer. When they tell you enthusiastically that they can help you solve your problem, you become inclined to trust them.
Treating your employees well can help boost their satisfaction and improve how they represent your company to the general public. Remember that your employees are the face of your brand. That means you need to select them — and treat them — with that goal in mind. Cultivating a great employee culture is a wonderful way to improve your brand’s reputation from the inside out.