Tag Archives: INBOUND MARKETING

Getting smarter?

The folks here at Paragon Press continue to research ways to get smarter as it relates to social media marketing, SEO, PPC, web redesign, generating leads, converting leads into sales, etc, etc. It’s truly OVERWHELMING how much information and how many free resources (webinars, e-books, white papers, articles, blogs, e-newsletters, emails, etc) are out there. If someone tells you they’re not up to speed on what’s happening in the world of inbound marketing, it’s because they haven’t logged on to the internet lately, right? I’m grateful for all the info, yet know that we must prioritize and do it little by little, day by day…better than doing nothing at all!

joan@paragonpress.net / www.ParagonPress.net / Over 34 years, #1 in Shreveport, LA for PRINT, DESIGN, MAIL.

More Bloggers

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As we work to become smarter about blogging, I’ve invited my co-workers and my boss to start blogging as well…join the party, right? Erin, Tina and Macy should be joining us soon. I’m excited about the steps we’re taking and initiatives we’re doing to try to become smarter social media marketers and smarter inbound marketers and smarter modern marketers (as our friends at HubSpot call it). We want to take things to the next level here at Paragon Press and become more than just a printing, direct mail or graphic design vendor to our customers. We want to become marketing PARTNERS to them, so the more we can add incremental value about marketing initiatives and strategies, the better, right?

E-Newsletter Title

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We’re trying to come up with a title of our e-newsletter. Some ideas – “Tip of the Week,” “Paragon Insider,” “Marketing Solutions.” As you can imagine, there are tons of ways you could combine compelling and logical words to come up with a catchy title, but we want the title to convey what it is. It won’t necessarily be about marketing every week. It won’t necessarily be about any one specific topic every week. Looking for a general description, but one that conveys the content nicely. We plan to launch next week. Excited! It’s just one more thing Paragon Press Shreveport is doing in an effort to become great modern/inbound marketers! And generate qualified leads that turn into profitable sales!