Tag Archives: printing

Color on Color

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Two-color printing adds life to a printed piece without draining the budget. Now you can make those two colors work a little harder by using a technique called overprinting. Overprinting involves the layering of two ink colors to create a unique third color. By doing this you can create many new possibilities for creative design. Not only will this process intensify the colors you are already using, you can often achieve a third color at no additional printing costs to you.
A quick glance at how to overprint:
Shown here is an example of how you might use overprinting to achieve the effect of a third color. The color PMS 299 and PMS 233 overlap, producing a third color similar to PMS 268.

http://www.ParagonPress.net – #1 in Shreveport, LA for printing, direct mail, graphic design, marketing – 318.868.3351

Breakthrough Brochures

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  • Use color to focus attention on your main selling features and to improve the perception of quality. Two colors are better than one, and full-color printing is better yet.
  • Using a glossy paper will often make your brochure look more professional.
  • Avoid the temptation to try to jam too much information into a small space. In good brochure design, less is more.
  • Don’t overlook the value of white space to bring a clean look to your design and to help accentuate key selling points.
  • For readability, consider using a serif type for body copy. Studies have shown that serif type is easier to read. Sans serif type is good for headlines and subheads.
Other Good Ideas:
  • If you will be mailing your brochure as a self-mailer, consider applying a coated finish (varnish) to the printing. The coating will help prevent scuffing — ink being rubbed off by the post office’s mail-sorting equipment.
  • For the best impression, consider mailing your brochure in a matching envelope.
  • For a unique sales and marketing twist, consider applying a small label somewhere on the brochure to draw attention to a special feature, special pricing, a sales rep’s name, or a toll-free number.

http://www.ParagonPress.net – #1 in Shreveport, LA for printing, direct mail, graphic design, marketing – 318.868.3351

More Bloggers

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As we work to become smarter about blogging, I’ve invited my co-workers and my boss to start blogging as well…join the party, right? Erin, Tina and Macy should be joining us soon. I’m excited about the steps we’re taking and initiatives we’re doing to try to become smarter social media marketers and smarter inbound marketers and smarter modern marketers (as our friends at HubSpot call it). We want to take things to the next level here at Paragon Press and become more than just a printing, direct mail or graphic design vendor to our customers. We want to become marketing PARTNERS to them, so the more we can add incremental value about marketing initiatives and strategies, the better, right?