If your company doesn’t have a standard price list for its products and services, here are some reasons you may want to consider implementing one:

• It standardizes pricing. Everybody who enters your store or talks to one of your outside sales representatives receives identical pricing information.

• It serves as a great visual aid. When customers enter your lobby with questions about pricing, your customer service representatives can review the price list with them and explain any special deals or price breaks you might be offering. Plus it is a great leave-behind after a sales call.

• It makes discounts seem more real—and significant. By seeing your actual prices printed on paper, customers will gain a better appreciation for any discounts you provide.

• It enhances your image. Customers will see you as a vendor they can count on to be organized, professional, and on the ball.

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