FLYERS – How to Make Them Successful

You want your flyer to be unique and creative. To catch the eye of its recipient and cause them to take notice of your company.

But in order to make sure your flyers accomplish your goals, you also want to adhere to the following set of guidelines, and turn an ordinary flyer into a successful part of your marketing campaign.

• A powerful headline. The purpose of a headline is twofold: to draw attention and to motivate the reader to take action. A good example of this would be, “Need More Time in the Day? Call Us!” A bad example would be, “Cheryl’s Cleaning Service.” Because you are working with a limited amount of space in which to get your message across, the headline is a crucial part of your flyer’s success.

• High-quality images and graphics. Your killer headline should be supported by high-resolution photos of things that will help you sell your products and services. Be sure the images you select are designed for crisp, four-color printing, and that they represent what your company is all about.

• Enhance your reputation. Take a moment to consider your audience, and make an effort to personalize your ad or cater it to the local crowd. For example, if you have been in business for a number of years, use a phrase like: “Proudly serving the Cumberland area for 23 years,” as opposed to “Operating since 1987.”

• Show, don’t tell. Don’t just list the products and services you provide, use your flyer to show people how your products and services solve problems or meet a need. They will be more likely to consider you if you’ve already demonstrated how you can help them.

• Use the whole page. A piece of paper has two sides—use them. Just don’t overuse them. A balance of text, images, and good branding with your full contact information on both sides will go a long way toward making a solid impression. Stay away from too much text and blurry images, and don’t forget the selling point.

• Professional printing. An experienced printer will help you create the right flyer for your company. Call us today about producing a flyer you can be proud of. – 318.868.3351 – Ranked #1 in loyalty & satisfaction – PRINT. MAIL. DESIGN. MARKETING.

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