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Mardi Gras time is upon us!
If you plan on attending the Krewe of Centaur parade in Shreveport, LA this Saturday, look for FLOAT #21 “Bayou Beaus & Babes”. We’ll be on that float and if you yell PARAGON PRESS we’ll throw you beads!! http://www.ParagonPress.net
“Lemonade”
Watched an awesome short film on Hulu called “Lemonade.” http://www.hulu.com/watch/120840/lemonade
The movie is a series of interviews with people who lost their jobs and how they turned lemons into lemonade; how they changed their perspective on life, their future, their outlook, their perspective. It’s worth 35 minutes of your time.
Have a great day!
Getting smarter?
The folks here at Paragon Press continue to research ways to get smarter as it relates to social media marketing, SEO, PPC, web redesign, generating leads, converting leads into sales, etc, etc. It’s truly OVERWHELMING how much information and how many free resources (webinars, e-books, white papers, articles, blogs, e-newsletters, emails, etc) are out there. If someone tells you they’re not up to speed on what’s happening in the world of inbound marketing, it’s because they haven’t logged on to the internet lately, right? I’m grateful for all the info, yet know that we must prioritize and do it little by little, day by day…better than doing nothing at all!
joan@paragonpress.net / www.ParagonPress.net / Over 34 years, #1 in Shreveport, LA for PRINT, DESIGN, MAIL.
Free Mini Profile Cards
Late last year, we told folks that if we got to 1,000 fans or followers on Facebook or Twitter, we’d give everyone 250 free mini profile cards. Well, we didn’t get to 1,000, but we decided to still honor the promotion.
So, if you’re a current fan/follower, please visit http://www.ParagonPressFreeProfileCards.com to get your 250 FREE MINI PROFILE CARDS…no strings attached! Offer expires 2/19/10.
If your friends sign up with us on Facebook or Twitter – they’ll also get FREE MINI PROFILE CARDS…so spread the word!
If you have questions, you can visit us at http://www.ParagonPress.net!
More Bloggers
As we work to become smarter about blogging, I’ve invited my co-workers and my boss to start blogging as well…join the party, right? Erin, Tina and Macy should be joining us soon. I’m excited about the steps we’re taking and initiatives we’re doing to try to become smarter social media marketers and smarter inbound marketers and smarter modern marketers (as our friends at HubSpot call it). We want to take things to the next level here at Paragon Press and become more than just a printing, direct mail or graphic design vendor to our customers. We want to become marketing PARTNERS to them, so the more we can add incremental value about marketing initiatives and strategies, the better, right?
E-Newsletter Title
We’re trying to come up with a title of our e-newsletter. Some ideas – “Tip of the Week,” “Paragon Insider,” “Marketing Solutions.” As you can imagine, there are tons of ways you could combine compelling and logical words to come up with a catchy title, but we want the title to convey what it is. It won’t necessarily be about marketing every week. It won’t necessarily be about any one specific topic every week. Looking for a general description, but one that conveys the content nicely. We plan to launch next week. Excited! It’s just one more thing Paragon Press Shreveport is doing in an effort to become great modern/inbound marketers! And generate qualified leads that turn into profitable sales!
Bottom-Up Marketing
Al Ries and Jack Trout said it best in their book Bottom-Up Marketing: “Managers who plan from the top down are trying to force things to happen. Managers who plan from the bottom up are trying to find things to exploit. Top-down managers chase existing markets. Bottom-up managers look for new opportunities. Top-down managers are internally oriented. Bottom-up managers are externally oriented. Top-down managers believe in long-term success and short-term losses. Bottom-up managers believe in short-term success and long-term success.” Which one are you and why?
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