Tag Archives: letterhead

Stationery Paper Basics

With so many papers available, how do you decide what papers to spec for your business stationery? Here are a few basics to keep in mind. For more advice, talk to one of our customer service representatives. We’re experts at choosing the perfect paper for every job.
  • Start with the basics. Letterhead is typically printed on an uncoated, 20 to 28 pound bond paper. For business cards, consider an uncoated, 80 pound cover stock. If your design includes photos or other fine touches, choose a coated stock instead, for better print quality and clarity.
  • Know your limitations. Check your office laser or inkjet printer’s specifications before selecting a stock. You don’t want your letterhead’s weight to exceed the limitations of the office equipment you plan to use it on.
  • The color of paper you select will affect how inks appear when printed on it. Even different shades of white can affect print quality in different ways. Make sure you select a paper that will complement the ink colors needed for the design.
  • In the same way, it’s generally a good idea to avoid darker colors or distracting background images. Otherwise, your correspondence may be difficult to read when printed on your letterhead.
  • Study the samples. All of the major paper companies provide sample books filled with examples of the various papers they have to offer. Many even show how different inks appear when printed on the page. Visit our print shop to take a look at these sample books and to get our advice for selecting a paper that’s right for you.

http://www.ParagonPress.net – #1 in Shreveport, LA for printing, direct marketing, graphic design and marketing – 318.868.3351

Do-It-Yourself Letterhead

Letterhead is one of the key elements to your corporate identity. It is ground zero from a design standpoint. The layout, typestyles, and colors you establish here dictate the design of all the pieces that follow — from your business cards and envelopes to your website brochure.
Why the letterhead? Because it is typically used to present the most important one-on-one personal communications — introductions, proposals, requests, personal messages, and such — the written greetings that require you to look your best.
Creating a striking design will create a favorable impression for your organization.
Here are a few helpful hints for designing a great letterhead:
  • Choose a smooth paper for your letterhead. It will print more evenly in your office’s laser printers.
  • A strong logo, placed in a prominent position, creates a focal point for your letterhead.
  • Using a bleed in your letterhead design looks wonderful, but will add to the cost of the completed project, because it must be printed on oversize paper, and then trimmed to 81/2×11.
  • When choosing a paper for your letterhead, it is often a good idea to check with us to see if matching envelopes are available. You might also want to check the folding characteristics of the paper, since most letterhead are folded and inserted into a #10 envelope.

http://www.ParagonPress.net – #1 in Shreveport, LA for printing, direct mail, design – 318.868.3351