Tag Archives: paper

Stationery Paper Basics

With so many papers available, how do you decide what papers to spec for your business stationery? Here are a few basics to keep in mind. For more advice, talk to one of our customer service representatives. We’re experts at choosing the perfect paper for every job.
  • Start with the basics. Letterhead is typically printed on an uncoated, 20 to 28 pound bond paper. For business cards, consider an uncoated, 80 pound cover stock. If your design includes photos or other fine touches, choose a coated stock instead, for better print quality and clarity.
  • Know your limitations. Check your office laser or inkjet printer’s specifications before selecting a stock. You don’t want your letterhead’s weight to exceed the limitations of the office equipment you plan to use it on.
  • The color of paper you select will affect how inks appear when printed on it. Even different shades of white can affect print quality in different ways. Make sure you select a paper that will complement the ink colors needed for the design.
  • In the same way, it’s generally a good idea to avoid darker colors or distracting background images. Otherwise, your correspondence may be difficult to read when printed on your letterhead.
  • Study the samples. All of the major paper companies provide sample books filled with examples of the various papers they have to offer. Many even show how different inks appear when printed on the page. Visit our print shop to take a look at these sample books and to get our advice for selecting a paper that’s right for you.

http://www.ParagonPress.net – #1 in Shreveport, LA for printing, direct marketing, graphic design and marketing – 318.868.3351

Paper Potential

Paper is often taken for granted. Even by designers.
Older than Jesus
The first sheets of paper were made in China in about 200 BC. Since then, it has become indispensable. Paper was originally intended to be purely a carrier of images and scripts, but because of its natural properties — strength, flexibility, and durability — and its low costs, it has subsequently been developed and exploited to produce a vast variety of items from disposable clothing to loudspeaker cones. However, the main use of paper continues to be as a surface on which to print information.
It Doesn’t Have to Be White
In recent years, there has been an encouraging increase in experimentation with different sorts of papers and in the diversity of techniques, both traditional and new, which designers apply to them. Whereas in the past there may have been some resistance to this, both printers and manufacturers are now becoming increasingly accommodating.
The Choice
For designers, choosing the right paper for a job should be just as important as choosing the right typeface — both decisions are part of the designer’s creative input. However tight the brief, however demanding or restricting the client, the choice of paper is generally made by the designer.
At our print shop, we specialize in searching out beautiful, alternative papers. Would you believe we have over 463 different papers available, over 86 different kinds of white paper, 200 different colors, and 31 different textures?
We care, because paper matters.

http://www.ParagonPress.net – #1 in Shreveport, LA for printing, direct mail, graphic design, marketing – 318.868.3351