Tag Archives: newsletters

The Truth About Newsletters

Newsletters are one of the most effective marketing and loyalty-building tools a business can use. We all know businesses that have produced their own in-house newsletters and have used them as powerful marketing resources for their company.

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Newsletters “connect” potential buyers to your business in a way that most conventional advertising never will. People love to read them! Providing your customers with a monthly newsletter is an easy to build loyalty, goodwill, and devotion to your company.

Here’s a list of three newsletter tips and ideas you might find helpful.

Think about your content. Generally, the most popular newsletters don’t contain a lot of industry-specific, technical copy. This can seem boring and self-serving to your readers. It’s better to provide interesting articles that will appeal to most people. Use a strong nameplate masthead and a few display ads in your newsletter to “sell” your products or services.
Newsletters increase customer loyalty, so your mailing list should include customers as well as prospects that you would like to develop into customers.
Lastly, newsletters don’t have to be expensive. Paragon Press can offer several different printing options. You might start with a simple, inexpensive, one-color newsletter, and progress to two-color and full-color as your newsletter’s popularity increases.

Newsletters can help your business muscle through the mail stack with your company’s selling message. If you’d like the phone to ring more, we’ll help you make it happen with newsletters.

www.ParagonPress.net – #1 in Shreveport, LA for printing, direct mail, graphic design, marketing – 318.868.3351

Designing Successful Newsletters

Newsletters have become a great way for businesses to spread information, “tell their story,” solidify customer loyalty, and increase sales.

Here are a few tips to keep in mind while designing your company newsletter:

Content Is Important – Successful newsletters provide interesting content for their readers, in addition to product information from the newsletter provider.
Color Draws the Eye – Use multiple colors of ink to draw attention to important articles and information. Two-color newsletters are very effective, and full-color newsletters are gaining popularity.
Pull Quotes Create Interest – Pull quotes create interest and increase the likelihood that an article will be read. These quotes are taken directly from the article and focus on interesting, key points.
Good Design Provides More Room for Copy – A well-planned and designed newsletter can contain 20% to 30% more content than a casually designed newsletter. Seeking advice from professional graphic artists is often profitable. They can help design an effective template for your future use.
Good Back Page Design Is Important – An estimated 15% of readers start reading at the back page of a newsletter and work their way to the front page.

http://www.ParagonPress.net – #1 in Shreveport, LA for printing, direct mail, graphic design, marketing – 318.868.3351

Happy Mail Newsletters

Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals.

Here are some tried and true newsletter do’s and don’ts:

People Like:

Interesting subjects
Short articles
Good visuals
Easy-to-skim designs
Bulleted lists
Content telling how to make money, save time
Clear organization
Calendars
Offers, benefits

People Don’t Like:

Intimidating pages
Disorganized information
Long, continuing articles
Overly frequent mailings
Irrelevant content
Impersonal tone
Receiving multiple copies
Chaotic page design
Too many pages

If you’re looking for unique ideas or expert advice on how to create a newsletter, or simply spice up your current newsletter, stop by our print shop. Not only can we provide you with inspiring ideas and printed examples; we can also help you create a powerful newsletter that will boost sales and stay within your company’s budget.

http://www.ParagonPress.net – #1 in Shreveport, LA for printing, direct mail, design, marketing – 318.868.3351