Have you considered the direction of your current marketing strategy lately? Are you stuck in a rut? Maybe it’s time to stretch the boundaries of your marketing plan to include rack cards—those convenient little cards that are available in rest stops, hotels, convenience stores and other high-traffic areas.

Why put limits on marketing when something as simple as rack cards can take your company’s information to places you wouldn’t ordinarily advertise? In fact, it can be extremely beneficial to advertise in areas that may be outside your typical marketing comfort zone. You never know who needs the services you provide, and the target marketing you do really only goes so far.

Location, location, location is one of the key benefits of rack cards. Not only are the racks placed in high-traffic areas with large volumes of people walking by on a regular basis, the people who stop at the rack are looking for information. They are actively trying to learn more about the area they are visiting—and your company is right there in the mix.

If your company provides a product or service that you don’t think people would pick up a rack card to read about, think again. Rack cards aren’t just viewed by people that are passing through town—visitors and residents alike have use for the information that can be gained from the cards they will find.

If your company is considering producing a rack card, here are some things to keep in mind:

• Bold, clear graphics. Stick to images that paint a positive picture of your company and will stand out on the rack.

• Well-chosen words. You have a limited amount of space to get your message across. Craft your message carefully.

• Paper. A heavy, coated paper will provide greater durability.

• Color. Be sure your rack cards are printed in color to grab attention.

Ask us about adding rack cards to your marketing plan! http://www.ParagonPress.net – 318.868.3351 – joan@paragonpress.net

When you sit down with a blank sheet of paper in front of you, does your vision for filling that page include color? Whether that page is meant to inform, invite, or inspire, it will make the greatest impression if it is printed in full color.

Black-and-white printing works for certain things—text documents and photographs. But full-color printing is the best way to make the right impression. Here are some reasons why:

• It’s more professional. If you’re trying to sell your company’s products or services, choosing full-color printing for marketing materials and business cards shows your prospective customers you’re a company that’s worth doing business with. It can help to add legitimacy to your company that will make people more likely to consider doing business with you.

• Printing in full color grabs attention. If you’re standing at a bulletin board or sifting through a pile of mail and there are five items, four of them in black and white and one of them in full color, it’s a given that your eyes will be drawn to the one that’s been done in color. You can write a solid brochure, flyer, or newsletter, but if it doesn’t get someone’s attention, it won’t make a difference.

• Pictures will look better. While of course you can add pictures in black and white, color pictures are more crisp and true to life. Oftentimes when you print a picture in black and white, you end up with an image that’s almost impossible to make out. Full-color printing can help prevent this problem.

One thing that may deter you from choosing color over black and white is cost. You may assume that it’s much more expensive to print in color than it is in black and white. In some cases, that’s true. However, as technology has changed, new dyes and methods have been created that can allow you to choose color without adding a great cost to the project.

http://www.ParagonPress.net – 318.868.3351 – info@paragonpress.net

While manuals can serve as one of the single most important sources of company information, they may also be one that is most frequently overlooked.

Why do most manuals lack readership? Simply put … manuals are notoriously boring. But for companies in the know, creative manuals are quickly becoming a popular trend.

Manuals are created for a variety of purposes, including company products and service manuals, pricing manuals, and employee policy and procedure manuals. No matter what their purpose, successful manuals must first be organized, easy to read, and well designed. But above all, they need to be interesting, timely, and specific to your company’s needs.

But how can all of this be accomplished? Remember that you have the power to make your company’s manuals as creative and interesting as you choose. Making the context more invigorating will serve to bring the content to life. Try using a nontraditional size or layout, bright ink colors, or varying paper weights, colors, and textures to add new life to the pages.

Just think of the possibilities for manuals that creatively display company products and services to act as persuasive visual guides for your customers. Not only will they demand attention with their important written information, they can also be used as a powerful marketing tool which has the ability to sell products and services for you.

Or consider the impact of breathing new life into employee manuals. These manuals are vital communications tools within any company, ensuring that employees have accurate and consistent information about their employment conditions. But outdated manuals garner no attention, so important policies may go unread and unheeded.

If it’s time to update or overhaul your manuals, but you are worried it will be a complex project, stop by and ask for help. We can inspire you with various examples of manuals, give you organizational ideas, and produce the perfect manual to meet your company’s needs.

http://www.ParagonPress.net – 318.868.3351 – info@paragonpress.net

We live in an on-demand business world. More is expected of us in less time than ever before. One way to ensure your printing remains up to speed in this whirlwind ride is through the prudent use of color copying.

Color copies are terrific tools for a variety of applications. Postcards, newsletters, brochures, even business cards … virtually any type of printing can now be done on a color copier, with surprisingly strong results. In some cases, graphics reproduce so sharply on a color copier that they are difficult to distinguish from process color pieces produced on a standard printing press.

Such results are prompting more and more companies to turn to color copies for many of their smaller projects that don’t require large print runs. Say, for example, you’re creating handouts for a small trade show, or customized product literature geared toward a very focused target group. Having those marketing materials reproduced on a color copier might save you time and money. Here’s why: The unit cost for traditional printing decreases significantly as the quantity ordered increases, which is good for large projects. But the setup costs involved in printing on the press make producing small projects more expensive than they need to be. With a color copier, there are no setup costs, so small projects can be completed for much less money.

This same economic reality has made it possible to add color in all kinds of interesting places. Let us suppose you’ve put together a presentation for an important prospect, or you want to include some high-quality color graphics in a single RFP or in your corporate portfolio. Before color copiers, such things didn’t make fiscal sense. Now, they do.

In the same way, you might want to test a few different versions of your company’s brochure to see which one draws the best response, before committing to a run of several thousand. Or maybe you want to create industry-specific literature that touches on different value points for every segment of your audience. For all of these, color copies are the way to go.

Our printing firm is equipped with the latest in color-copying equipment, and our staff has the knowledge and experience to create incredible color copies for your company. Ask us about color copies today!

http://www.ParagonPress.net – #1 in printing, direct mail, graphic design, social media, marketing services – 318.868.3351.

Doors are everywhere–office buildings, hotels, neighborhood houses, etc. … why not take advantage of them as an idea for a marketing campaign?

Door-hanger marketing is an effective yet inexpensive way to reach an audience. Because your advertising message must physically be removed from the doorknob, it is very likely to be read and make an impression that lasts beyond a brief glance. And unlike other advertisements your prospect receives, door hangers typically stand alone without competition.

Here are a few ways to take advantage of door hanger marketing:

• Introduce a new business. Spread the word in local neighborhoods about your new company or services. Be sure to include a phone number, street address, and company website address.
• Target a specific market. For example, if your company sells fencing, you can deliver your message just to the homes without an existing fence. Or if you sell renter’s insurance, you can target apartment complexes.
• Create name recognition. A consistent door-hanger campaign trains your prospect to think of you when the need arises for your product or service. Want to ensure the recipient keeps your hanger around longer? Distribute hangers with an affixed magnet, especially if the hanger includes your company’s hours of operation or other pertinent information.
• Encourage a call to action. Track the success of your campaign with a special perforated tear-off of a discount coupon or business card. Or try a scratch-off discount that they need to bring to your business to find out the percentage they save.
• Promote company sponsorship. For example, at business conferences, distribute useful door hangers sponsored by your company on attendees’ hotel room doors that include a schedule of events, a map, and other useful info.
• Spread information, service reminders, etc. In addition to promotional advertising, door hangers can be used to provide information, serve as service reminders, or even to let your customers know you paid them a visit.

If you’re interested in seeing what door hangers can do for your business, give us a call today! We’ll help you develop a creative design to achieve the results you need.

http://www.ParagonPress.net – #1 in printing, direct mail, design, marketing – 318.868.3351